The principal of proximity can be of help here. Make use of the negative spaces in your logo. Too many elements kill the real essence of any design. Be playful and try to mix and match the colors, the final product will be awe-inspiring then. The intense contrast example is black and white. Here Yin and Yang concept will help you in pairing up the design elements.If you are using two colors in a single logo make sure that they are in contrast with each other. There are some points that will be of help while designing a minimal logo. You need to be picky while selecting the colors, fonts, and shapes. While creating a minimalist logo, make sure that you have a reason for every design element which you are using. You need to first jot down, for what purpose you are creating a logo. The minimalistic logo is attention-grabbing and gets you a prominent spot in the eyes of your customers. In the school of cluttered designs, it makes your brand stand out.Due to the simplicity, the logo seems classy after it gets printed. Not even for a nanosecond, you have to worry about how it will look, once get printed.A logo has to be unique and memorable and that’s where the minimalistic approach helps. Undeniably, minimalist logos have taken the marketplace. A minimalist logo follows the rule of simplicity and gets a spot for your brand in the consumer’s mind. Do you think a cluttered logo which you have made will earn its place in your consumer’s mind? Without a single doubt, the answer is “NO!” Here, the minimalism principal saves you.
#Minimalist logo movement full
You make a logo that is full of colors, gradient, lines, shapes, etc. Now, replicate the same scenario in brand’s case. What would you do the next second? You will run away from there. That room in disorganized and you don’t even find a way out. Visualize, you are in a room full of luxurious furniture, paintings, gadgets, and showpieces. Our brains are not ready to accept the complicated things that’s why famous brands use minimalist logos to make their place in the mind of customers. Brands want to wear cloth of minimalism to occupy a distinctive place in the marketplace. In comparison with the previous era, there is not a massive change in the definition but yes, its application has been changed. What is today’s definition of Minimalism? From colorful pots to the clothes they wear, minimalism is etched everywhere. Minimalism is a part of Japanese culture.
If you see the work of the architect Van Der Rohe, you will see the beautifully crafted frameworks blended in negative spaces and lines.Įven the typical Japanese design is the live form of simplicity. It dates back to the era of De Stijl art movement where the abstract ideas were more focused on lines, primary colors, and rectangles. The principal of minimalism is not something new. Since there are no unnecessary elements involved, the logo looks classy and gets registered in user’s mind firmly. Minimalist logos make their space in the user’s mindset.
The logo that revolves around the principal of minimalism works like a magic wand for you. People are tired of looking at the complex logos stroke of meaningless colors and piles of shapes don’t attract them anymore. Minimalism is the golden key that few designers possess. Clutter-free designs not only look refreshing but leave a good impact on the user’s mind. Designers are focusing more towards the rule of simplicity and elegance. Turn around and you will discover those logo designs that speak the language of minimalism while always hitching the attention.
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